Saving the world, one shower jam at a time.
The average US shower is about 8 minutes long and uses 17.2 gallons of water. How can we get people to save water without interrupting their daily routine?
I surveyed 300+ plus people and found
- 63% of them listen to music in the shower.
- About 75% of those folks were Spotify users.
If we could get people to cut 2 minutes off their showers, they could save 28 gallons of water a week each.
Harness the power of Spotify to encourage shorter showers
Why this works for Spotify
- We're meeting people where they already are -- singing and dancing in the shower. We're just using the music as an alarm to let you know its time to stop.
- 61% of consumers are willing to try a new product if it’s connected with a cause, according to a Cone Communications CSR Study.
- Spotify could monetize this platform by creating new products to sell like water proof speakers, or use it as a way to reward subscribers for contributing to the greater good.
This Project Gave Me
- An appreciation for simple ideas with massive potential.
- A love of quick, scrappy research.
- The best brainstorming session I've ever been a part of. (Hint: Beers were involved.)
- A commercial that didn't make the cut in the case study, but will always be one of my favorite Brandcenter Memories.