Saving the world, one shower jam at a time.

 
Screen Shot 2017-03-15 at 9.44.12 AM.png
 

Challenge

The average US shower is about 8 minutes long and uses 17.2 gallons of water. How can we get people to save water without interrupting their daily routine?

Key LEARNING

I surveyed 300+ plus people and found

  • 63% of them listen to music in the shower. 
  • About 75% of those folks were Spotify users. 

OPPORTUNITY

If we could get people to cut 2 minutes off their showers, they could save 28 gallons of water a week each.

Strategy

Harness the power of Spotify to encourage shorter showers

 

Possible Results

Screen Shot 2018-03-22 at 2.45.57 PM.png
 

 

Why this works for Spotify

  • We're meeting people where they already are -- singing and dancing in the shower. We're just using the music as an alarm to let you know its time to stop.
  • 61% of consumers are willing to try a new product if it’s connected with a cause, according to a Cone Communications CSR Study.
  • Spotify could monetize this platform by creating new products to sell like water proof speakers, or use it as a way to reward subscribers for contributing to the greater good.
 

 

This Project Gave Me

  • An appreciation for simple ideas with massive potential.
  • A love of quick, scrappy research.
  • The best brainstorming session I've ever been a part of. (Hint: Beers were involved.)
  • A commercial that didn't make the cut in the case study, but will always be one of my favorite Brandcenter Memories.

Water saving shower puns brought to you by:

 Adrienne Johnson - Creative Brand Manager // Thea Ryan - Copywriter // Evan Chiplock - Copywriter

 Mike Lee - Art Director // Tommy Carroll - Experience Designer // Nick Carr - Strategist